LEGAL

Privacy Policy

Effective October 8, 2026

Overview

STRIVE helps you track nutrition, workouts and daily steps on the web and in the STRIVE app. This policy explains what information we collect, how we use it, and the choices you have. STRIVE is currently free and we do not collect payment information.

Information you give us

  • Account details: your first name, last name, email address and password. Passwords are stored as a secure hash, never in plain text.
  • Fitness and nutrition data you enter: food entries and serving details, calories and macronutrients, nutrition goals, workouts, routines and daily step counts.
  • Preferences: your measurement system and exercise illustration preference.

Apple Health

If you choose to connect Apple Health on iPhone, STRIVE reads your steps, active calories burned, resting calories burned and body weight. STRIVE does not write any data to Apple Health.

Your daily step totals are saved to your STRIVE account so they appear on the web and in the app. Calories burned and body weight are only used on your device to suggest nutrition goals and are not sent to our servers.

We never use Apple Health data for advertising or marketing, never sell it, never share it with third parties, and never store it in iCloud. You can disconnect Apple Health in the app at any time, and revoke access in the Health app under Sharing → Apps → STRIVE.

Information collected automatically

When you use the STRIVE website, we log basic usage information to keep the site secure and improve it: pages viewed, buttons and links clicked, browser and device details (such as browser type, screen size and language), the referring page and campaign tags, session identifiers, your IP address and the approximate city and region derived from it. We also record the IP address used when you create your account and when you sign in.

The STRIVE app does not use your device location.

How we use your information

  • To provide STRIVE: show your diary, dashboard, workouts, steps and goals, and keep them in sync between the web and the app.
  • To suggest nutrition goals when you ask for a suggestion.
  • To secure your account and prevent misuse.
  • To understand how the website is used so we can fix problems and improve it.

Sharing

We do not sell your personal information and we do not show ads. We do not track you across other companies’ apps or websites.

STRIVE runs on Microsoft Azure, which hosts our servers and database on our behalf. We may also disclose information if required by law. Images you create with Share or Save Image are only shared where you choose to send them.

When you search the food database, your search words are sent to the U.S. Department of Agriculture’s FoodData Central service to find matching foods. Your name, email address and other account details are never sent with a search.

Photos

If you use Save Image, STRIVE asks for permission to add the image to your photo library. STRIVE does not read your existing photos.

Keeping and deleting your data

We keep your information while your account is active. You can delete your account at any time in the STRIVE app under Profile → Delete Account, or by emailing us.

When you delete your account, your account and all of your nutrition, workout, step and goal data are deleted immediately and can no longer be accessed through STRIVE. Deleted records may remain in our database and backups for a limited period for security, legal and backup purposes before they are permanently removed.

Security

Information sent between the app, the website and our servers is encrypted in transit. No system is perfectly secure, but we work to protect your information and limit access to it.

Children

STRIVE is not directed to children under 13, and we do not knowingly collect information from children under 13. If you believe a child has created an account, contact us and we will delete it.

Your choices

  • View and update your profile, preferences and goals in Settings on the web or Profile in the app.
  • Disconnect Apple Health at any time.
  • Delete your account and data in the app, or by emailing us.

Changes to this policy

If we change this policy, we will update the effective date above and, for significant changes, let you know in the app or on the website.

Contact

Questions about this policy or your data? Email info@devdotcom.net.

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